The aim of a design process is to generate a perfect design solution for one specific client.
First step is an extensive research which provides the base for brainstorming and ideation phases, generating a broad range of concept proposals, usually in the form of digital or analog sketches.
In a series of documented presentations and discussions with the client, followed by iterations, this broad range of proposals is narrowed down to a range of two or three detailed designs, executed as design models that are roughly evaluated for feasibility, cost and market potential.
From these, the final design is chosen which is then refined in-depth and finalized to a data status which is ready for production.
The last step of the design process is the final presentation and handing over of the data status to the client.